I was approached by Fox Spain to create and develop the visual style of a potential TV Show dedicated to “El Club de las Malas Madres” (Bad Mother’s Club), a collective that struggles, with humor and irony, to demystify motherhood and break the myth of the perfect mother. I created these 2 IDs (above) and several Key Art and Concept Designs (below).
Design and animation: Joseba Elorza (MiraRuido)
Client: FOX Spain
Creative director: Jaime Sainz
Producer: Guillermo Yborra